{"id":704,"date":"2026-03-09T13:31:24","date_gmt":"2026-03-09T14:31:24","guid":{"rendered":"https:\/\/cerulepillar.com\/?p=704"},"modified":"2026-03-25T13:28:09","modified_gmt":"2026-03-25T13:28:09","slug":"espn-and-draftkings-announce-plans-to-provide-account-linking","status":"publish","type":"post","link":"https:\/\/cerulepillar.com\/index.php\/2026\/03\/09\/espn-and-draftkings-announce-plans-to-provide-account-linking\/","title":{"rendered":"ESPN and DraftKings Announce Plans to Provide Account Linking"},"content":{"rendered":"<ul>\n<li><b>Customers will be able to unlock a more personalized experience by linking their accounts<\/b><\/li>\n<li><b>Madness Madness collaboration just the start, ESPN spokesperson said<\/b><\/li>\n<li><strong>Close ties with fantasy play<\/strong><\/li>\n<\/ul>\n<hr \/>\n<p>DraftKings and ESPN are taking their partnership up another level, announcing the company\u2019s respective customers can link accounts, cross-platform collaboration that will bring exclusive, personalized features, starting with \u201cBet Your Bracket\u201d, in time for March Madness men&#8217;s and women&#8217;s NCAA basketball tournaments, which gets going March 17.<\/p>\n<p><figure id=\"attachment_378974\" aria-describedby=\"caption-attachment-378974\" data-style=\"width: 858px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-post-thumbnail-858xAUTO wp-image-378974 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"858\" height=\"572\" data-src=\"https:\/\/cerulepillar.com\/wp-content\/uploads\/2026\/03\/ESPN-DraftKings-account-linking-858x572-1.jpg\"><figcaption>MIT Sloan Sports Analytics Conference Power Players: ESPN and DraftKings Reshape Sports Betting for the Fan with Stephen A. Smith, Jason Robins, Burke Magnus, and Kevin Negandhi. (Image: Jeff Pinette for MIT Sloan Sports Analytics Conference)<\/figcaption><\/figure>\n<\/p>\n<h2>$3.1 Billion<\/h2>\n<p>Details were unveiled at the MIT Sloan Sports Analytics Conference. March Madness ranks as the top sports betting event in the U.S. The Super Bowl is the most bet on one-off game, with $1.4 billion wagered on <a href=\"https:\/\/www.casino.org\/news\/nfl-betting-super-bowl-nevada-decline\/\">Super Bowl LX<\/a> last February<\/p>\n<p>According to <a href=\"https:\/\/www.casino.org\/news\/ontario-online-gambling-market-celebrates-three-year-anniversary\/\">H2 Gambling Capital<\/a>, sportsbook handle this year for March Madness will hit $4 billion, a 6.7% increase from last year&#8217;s tournament. Continued handle growth plus the launch of regulated sports betting in Missouri are the factors at play there.<\/p>\n<p>Then there are prediction markets &#8211; H2 said it would be &#8220;disingenuous&#8221; to blame any softness in wagering for traditional sportsbooks on the presence of prediction markets in those states. H2 estimated that prediction markets are likely to generate a handle equivalent volume of $135-150 million in states where there is legal sports wagering, 3.5% of the total market handle.<\/p>\n<h2>March Madness Betting Dominance<\/h2>\n<p>DraftKings customers can open their sportsbook app, then hit the &#8220;Bet Your Bracket&#8221; tab to link to their ESPN account, and from there they can access a personalized betting experience, including wagers aligned with their bracket picks and tailored suggestions on how to further engage with the tournament.<\/p>\n<p>\u201cDraftKings and ESPN share a deep passion for sports and a commitment to enhancing how fans engage with the moments that matter most\u2014especially during the pinnacle of the college basketball season,\u201d said Stephanie Sherman, Chief Marketing Officer of DraftKings.<\/p>\n<h2>More to Follow<\/h2>\n<p>\u201cAs we work toward bringing the full DraftKings sports experience together nationwide through our upcoming Super App, DraftKings Sports &amp; Casino, integrating account linking with ESPN is a natural step in creating a more seamless, connected platform for fans.\u201d<\/p>\n<p>&#8220;Bet Your Bracket&#8221; is just the start of the relationship, according to Mike Morrison, Vice President of ESPN Betting &amp; Fantasy.<\/p>\n<p>\u201cAccount linking creates a level of personalization that no one else in the market can match,\u201d he said. \u201cSoon fans will be able to seamlessly track upcoming, live and settled bets within the ESPN app and on ESPN.com, and receive bets and timely promotions based on their favorite sports, teams, players, and fantasy rosters.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>The post <a href=\"https:\/\/www.casino.org\/news\/sports-betting-espn-draftkings-account-linking\/\">ESPN and DraftKings Announce Plans to Provide Account Linking<\/a> appeared first on <a href=\"https:\/\/www.casino.org\/news\">Casino.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customers will be able to unlock a more personalized experience by linking their accounts Madness Madness collaboration just the start, ESPN spokesperson said Close ties with fantasy play DraftKings and ESPN are taking their partnership up another level, announcing the company\u2019s respective customers can link accounts, cross-platform collaboration that will bring exclusive, personalized features, starting&#8230;<\/p>\n","protected":false},"author":1,"featured_media":706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/posts\/704"}],"collection":[{"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/comments?post=704"}],"version-history":[{"count":2,"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/posts\/704\/revisions"}],"predecessor-version":[{"id":707,"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/posts\/704\/revisions\/707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/media\/706"}],"wp:attachment":[{"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/media?parent=704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/categories?post=704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/tags?post=704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}