{"id":740,"date":"2026-03-05T16:35:01","date_gmt":"2026-03-05T17:35:01","guid":{"rendered":"https:\/\/cerulepillar.com\/?p=740"},"modified":"2026-03-25T13:28:13","modified_gmt":"2026-03-25T13:28:13","slug":"flutter-ceo-says-prediction-markets-arent-cannibalizing-sports-betting","status":"publish","type":"post","link":"https:\/\/cerulepillar.com\/index.php\/2026\/03\/05\/flutter-ceo-says-prediction-markets-arent-cannibalizing-sports-betting\/","title":{"rendered":"Flutter CEO Says Prediction Markets Aren\u2019t Cannibalizing Sports Betting"},"content":{"rendered":"<ul>\n<li><strong>In states where online sports betting is legal, bettors embrace that form of wagering over prediction markets<\/strong><\/li>\n<li><strong>Flutter CEO Jackson highlights Missouri launch as an example<\/strong><\/li>\n<li><strong>Says company has \u201creal confidence\u201d it\u2019s not seeing cannibalization<\/strong><\/li>\n<\/ul>\n<hr \/>\n<p>When given a choice between traditional online sports betting (OSB) and prediction markets, it appears bettors will lean into the former over the latter.<\/p>\n<p><figure id=\"attachment_259752\" aria-describedby=\"caption-attachment-259752\" data-style=\"width: 858px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-259752 size-post-thumbnail-858xAUTO lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Flutter FOX Bet\" width=\"858\" height=\"528\" data-src=\"https:\/\/cerulepillar.com\/wp-content\/uploads\/2026\/03\/flutter-858x528-1.jpg\"><figcaption>The Flutter logo. CEO Peter Jackson says data indicate prediction markets aren&#8217;t stealing share from sports betting. (Image: Flutter Entertainment)<\/figcaption><\/figure>\n<\/p>\n<p><a href=\"https:\/\/www.casino.org\/news\/flutter-26-prediction-market-vulnerabilities-limited-says-analyst\/\">Flutter Entertainment<\/a> (NYSE: FLUT) CEO Peter Jackson made comments to that effect yesterday at the Morgan Stanley Technology, Media &amp; Telecom Conference, noting the FanDuel parent\u2019s data \u201cgives us real confidence that we&#8217;re not seeing cannibalization in states where you&#8217;ve got regulated OSB.\u201d He highlights the recent launch of <a href=\"https:\/\/www.casino.org\/news\/fanatics-partners-with-boyd-for-missouri-sports-betting-license\/\">sports betting in Missouri<\/a> as an example of the sports wagering vs. prediction markets rivalry tilting in favor of the former.<\/p>\n<blockquote class=\"main-blockquote\">\n<p>I think a great example of that is the recent launch we had in Missouri, where we saw 1 in 20 of the population sign up to FanDuel within the first month of us being live in the state,\u201d said Jackson. \u201cI think good indication of how people would prefer to take a regulated OSB over prediction markets.\u201d<\/p>\n<\/blockquote>\n<p>Jackson\u2019s comments jibe with research seen across the industry. For example ARK Investment Management recently noted that in states where <a href=\"https:\/\/www.casino.org\/news\/prediction-markets-arent-taking-share-from-legal-sports-betting\/\">DraftKings (NASDAQ: DKNG)<\/a> &#8212; Flutter\u2019s primary US rival &#8212; offers OSB, the deposit share of prediction market giant Kalshi is low.<\/p>\n<h2>Why Bettors Prefer OSB Over Prediction Markets<\/h2>\n<p>Jackson said there are two prominent reasons as to why bettors prefer OSB to prediction markets. One of which is operators\u2019 ability to be more generous with OSB <a href=\"https:\/\/www.casino.org\/news\/bet365-promo-spending-soars-as-in-reach-for-us-market-share\/\">enticements and promotions<\/a> than the prediction market industry can be.<\/p>\n<div class=\"callout\">\n<p>That is to say FanDuel and its peers, if they see fit, can spend lavishly to attract and retain customers, whereas FanDuel Predicts and other yes\/no platforms are somewhat hamstrung on the amount of promotional spending they can engage in.<\/p>\n<\/div>\n<p><strong>Then there\u2019s the important point about breadth of product offering. Prediction markets have spread their wings in the sports arena, offering increasingly larger menus, including what amount to be parlays and player props, but the sports betting industry still offers the more extensive suite of options for bettors.<\/strong><\/p>\n<p>On a somewhat related note, Jackson said FanDuel will be rolling out a loyalty program in the second quarter.<\/p>\n<h2>Flutter\u2019s Prediction Market Balancing Act<\/h2>\n<p>With the launch of <a href=\"https:\/\/www.casino.org\/news\/fanduel-predicts-goes-live-in-five-states-more-coming-soon\/\">FanDuel Predicts last December<\/a>, Flutter is a player in the US prediction markets spacing, drawing on experience notched with Betfair in Europe years ago. The company is planning to spend up to $300 million this year on its US prediction markets push.<\/p>\n<p>There\u2019s a need to tread lightly in some states where sports betting isn\u2019t legal. In those markets, prediction market operators are offering sports derivatives, drawing the ire of state policymakers and regulators. Famously anti-gaming Utah is an example as it\u2019s already locked in a legal battle with Kalshi. Jackson acknowledges Utah will never approve OSB, though it appears his preference is for states that don\u2019t currently have regulated OSB to eventually change their perspectives on that front.<\/p>\n<p><strong>\u201cWe have to think about the opportunities in Utah with that in mind,\u201d he said at the conference. \u201cIn California, we hope that at some stage, there so &#8212; we can see some regulated OSB come to market. So that gives us a different perspective in terms of the ability to acquire customers and better cross-sell them in the future.\u201d<\/strong><\/p>\n<p>The post <a href=\"https:\/\/www.casino.org\/news\/flutter-ceo-says-prediction-markets-arent-cannibalizing-sports-betting\/\">Flutter CEO Says Prediction Markets Aren\u2019t Cannibalizing Sports Betting<\/a> appeared first on <a href=\"https:\/\/www.casino.org\/news\">Casino.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In states where online sports betting is legal, bettors embrace that form of wagering over prediction markets Flutter CEO Jackson highlights Missouri launch as an example Says company has \u201creal confidence\u201d it\u2019s not seeing cannibalization When given a choice between traditional online sports betting (OSB) and prediction markets, it appears bettors will lean into the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/posts\/740"}],"collection":[{"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/comments?post=740"}],"version-history":[{"count":2,"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/posts\/740\/revisions"}],"predecessor-version":[{"id":743,"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/posts\/740\/revisions\/743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/media\/742"}],"wp:attachment":[{"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/media?parent=740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/categories?post=740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cerulepillar.com\/index.php\/wp-json\/wp\/v2\/tags?post=740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}